In blue oceans, demand is created rather than fought over. Blue oceans, in contrast, denote all the industries not in existence today-the unknown market space, untainted by competition. ![]() As the market space gets crowded, prospects for profits and growth are reduced. They say that ‘red oceans are all the industries in existence today-the known market space.’ In the red oceans, industry boundaries are defined and accepted, and the competitive rules of the game are known. Chan Kim and Renée Mauborgne use the terms red and blue oceans to describe the market universe. The Four Actions Framework Template is most useful when you help create value innovation and break the value-cost trade-off. When to use the Four Actions Framework Template This way, you are getting the most value with the least cost within the total product market. Identify the pains that really matter for your product and the gains that really matter with this template. The Blue Ocean Four Actions Framework can help you assess whether you are spending money in the correct ways around your product to maximize user gain and minimize user pain. Together, they wrote a best-selling book Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. ![]() They are Professors of Strategy at INSEAD, one of the world’s top business schools, and co-directors of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France. ![]() The Blue Ocean Four Actions Framework was created by W. Who created the 4 Actions Framework for Blue Ocean Strategy? The framework will help you maximize user value and eliminate unnecessary product features by eliminating and reducing user pain, and raising and creating user gain. The Four Actions template is designed to help entrepreneurs think in more innovative ways about the products they are creating relative to the industry. About the Blue Ocean 4 Actions Framework template
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